Evidence-based methodology, case studies, and experiments from the mureo project.https://mureo.io/https://mureo.io/blog/strategy-driven-vs-metric-driven/https://mureo.io/blog/strategy-driven-vs-metric-driven/Why metric optimization alone misallocates spend, what lives in STRATEGY.md, and a worked example where two accounts with identical numbers require opposite actions.Fri, 24 Apr 2026 00:00:00 GMThttps://mureo.io/blog/threat-model-ai-agents-ad-accounts/https://mureo.io/blog/threat-model-ai-agents-ad-accounts/Where ad-ops AI agents can be exploited — prompt injection, credential exfiltration, unbounded mutations — and the four mechanisms mureo uses to contain the blast radius.Wed, 22 Apr 2026 00:00:00 GMThttps://mureo.io/blog/ai-agents-misdiagnose-cpa-spikes/https://mureo.io/blog/ai-agents-misdiagnose-cpa-spikes/Why naive threshold alerts on ad cost-per-acquisition fail at the point they are most needed — and the three mechanisms mureo uses to fire only on signal.Sun, 19 Apr 2026 00:00:00 GMT