Evidence-based methodology, case studies, and experiments from the mureo project.https://mureo.io/https://mureo.io/blog/google-ads-claude-code/https://mureo.io/blog/google-ads-claude-code/How Claude Code operates Google Ads, taken in order: MCP, the Google Ads API, the developer token, GAQL. Plus the places people actually get stuck connecting, from where we sit building ad-ops tooling.Tue, 08 Sep 2026 00:00:00 GMThttps://mureo.io/blog/claude-code-ad-ops-safety/https://mureo.io/blog/claude-code-ad-ops-safety/The risks of delegating ad ops to Claude Code — bad operations, hallucination, runaway execution, lost accountability — and the design that keeps them in check, from where we sit building ad-ops tooling.Fri, 04 Sep 2026 00:00:00 GMThttps://mureo.io/blog/amazon-ads-claude-code/https://mureo.io/blog/amazon-ads-claude-code/How Claude Code operates Amazon Ads over MCP and the Amazon Ads API, and the Amazon-specific places that trip people up — profile IDs, asynchronous reports, and delivery stopping because of stock — from where we sit building ad-ops tooling.Sun, 30 Aug 2026 00:00:00 GMThttps://mureo.io/blog/meta-ads-claude-code/https://mureo.io/blog/meta-ads-claude-code/How Claude Code operates Meta Ads across Facebook and Instagram, seen through the relationship between MCP and the Meta Marketing API. Plus the places that trip people up, measurement and the learning phase in particular, from where we sit building ad-ops tooling.Sun, 30 Aug 2026 00:00:00 GMThttps://mureo.io/blog/yahoo-ads-claude-code/https://mureo.io/blog/yahoo-ads-claude-code/How Claude Code operates Yahoo! JAPAN Ads (search and display) over MCP, how the API side reaches items you cannot change from the console, and where the current shortage of tooling compared with Google Ads trips people up, from where we sit building ad-ops tooling.Sun, 30 Aug 2026 00:00:00 GMThttps://mureo.io/blog/ad-agency-fees/https://mureo.io/blog/ad-agency-fees/Management fees in the Japanese market run around 20% of ad spend, and the smaller the budget the more expensive that gets. This post breaks down how the fee is set and how costs change if you in-house, move to a flat rate, or move to AI ad ops, from where we sit building ad-ops tooling.Fri, 28 Aug 2026 00:00:00 GMThttps://mureo.io/blog/ad-agency-report/https://mureo.io/blog/ad-agency-report/The monthly report from your agency arrives and the numbers do not say much, so the unease of having delegated everything stays. The metrics an advertiser should check first, what a report tends not to show, and how to make the substance visible while still delegating, from where we sit building ad-ops tooling.Fri, 28 Aug 2026 00:00:00 GMThttps://mureo.io/blog/listing-ad-small-budget/https://mureo.io/blog/listing-ad-small-budget/Once monthly ad spend falls below ¥200,000, outsourced ad management can be turned away at the enquiry stage. Why minimum engagement sizes and minimum fees exist, how much of a fixed total budget actually reaches delivery, the conversion volume constraint that bites before cost does, the five kinds of provider available at this size, where the line falls if you run it yourself, and when to raise the budget once it is running, from where we sit building ad-ops tooling.Wed, 19 Aug 2026 00:00:00 GMThttps://mureo.io/blog/claude-code-ad-ops/https://mureo.io/blog/claude-code-ad-ops/What actually works when you automate ad ops with Claude Code, and where the pitfalls are: data pulls, reporting, anomaly detection — and the design decisions worth settling before you hand anything over, from where we sit building ad-ops tooling.Tue, 18 Aug 2026 00:00:00 GMThttps://mureo.io/blog/ad-ops-inhouse/https://mureo.io/blog/ad-ops-inhouse/Switching ad ops from an agency to in-house removes the management fee, but the hours and the responsibility for judgment move to you. A table comparing fees against internal hours in yen at each level of spend, what happens to the account and the learning phase when you switch, the three things to take with you, the work involved when you start with search ads, and how to choose not to bring everything in-house, from where we sit building ad-ops tooling.Sun, 16 Aug 2026 00:00:00 GMThttps://mureo.io/blog/google-ads-outsourcing/https://mureo.io/blog/google-ads-outsourcing/Outsourced Google Ads management in the Japanese market runs around 20% of ad spend. But Google Ads has particulars worth knowing before you delegate: automated bidding, Performance Max, account ownership, auto-applied recommendations, and what the fee actually buys — from where we sit building ad-ops tooling.Sat, 15 Aug 2026 00:00:00 GMThttps://mureo.io/blog/listing-ad-outsourcing/https://mureo.io/blog/listing-ad-outsourcing/Outsourced search ad management in the Japanese market runs around 20% of ad spend on top of the media cost, with pricing splitting into rate-based, flat, and performance-based. What each suits, whether a budget under ¥200,000 a month can be outsourced at all, and what to verify before choosing a provider, from where we sit building ad-ops tooling.Sat, 15 Aug 2026 00:00:00 GMThttps://mureo.io/blog/claude-ad-account-ban-risk/https://mureo.io/blog/claude-ad-account-ban-risk/The rumour says accounts get suspended for wiring ads into an AI agent. What the Google and Meta terms actually prohibit, which route puts the account at risk, and the checks to run before you connect a client.Sat, 08 Aug 2026 00:00:00 GMThttps://mureo.io/blog/agency-multi-client-ad-ops/https://mureo.io/blog/agency-multi-client-ad-ops/Running multiple clients at an agency makes quality vary by operator and decay at every handover. This post breaks down why key-person dependency happens, and works through the design — environment isolation, criteria, permissions, records, two-layer knowledge — from where we sit building an ad-ops platform.Sat, 25 Jul 2026 00:00:00 GMThttps://mureo.io/blog/insight-federation/https://mureo.io/blog/insight-federation/mureo 0.9.19 ships `mureo_consult_advisor`, a federated retrieval surface that lets diagnostic agents pull practitioner know-how from external advisor servers without anyone shipping their corpus out. This post explains the v0.9.18 design that leaked and the v0.9.19 retrieval pattern that does not.Thu, 04 Jun 2026 00:00:00 GMThttps://mureo.io/blog/mureo-as-a-control-plane/https://mureo.io/blog/mureo-as-a-control-plane/mureo 0.9 ships in ten releases that together rebuild the framework as a pluggable control plane: a stable Capability+Protocol ABI, entry-points discovery, an ABI stability promise, configure-UI web extensions, and a safety layer that wraps every third-party plugin tool. This post walks the architecture and explains why this shape matters once the official ad-platform MCPs ship.Sun, 24 May 2026 00:00:00 GMThttps://mureo.io/blog/try-mureo-without-an-ad-account/https://mureo.io/blog/try-mureo-without-an-ad-account/mureo 0.8.0 ships four synthetic scenarios that let an evaluator run the agent end-to-end without OAuth, an XLSX bundle, or even a real ad account. This post unpacks what each scenario is designed to surface and why a synthetic dataset is the right shape for evaluating ad-ops AI.Sat, 02 May 2026 00:00:00 GMThttps://mureo.io/blog/apache-2-commitment/https://mureo.io/blog/apache-2-commitment/Why mureo is open source under Apache 2.0, what stays on the operator's machine, what the project will not do, and what that means for agencies and in-house teams evaluating long-term risk.Wed, 29 Apr 2026 00:00:00 GMThttps://mureo.io/blog/anatomy-of-daily-check/https://mureo.io/blog/anatomy-of-daily-check/What mureo does when an operator types a single three-word command: multi-platform data pull, strategy binding, anomaly detection, and a single correlated report — with a walkthrough of the manual equivalent.Tue, 28 Apr 2026 00:00:00 GMThttps://mureo.io/blog/running-mureo-as-a-sidecar-container/https://mureo.io/blog/running-mureo-as-a-sidecar-container/When the local pip install is not the right fit — CI runs, agency multi-tenancy, non–Claude Code MCP clients — the new Dockerfile gives mureo a sidecar shape without giving up the local-first credential posture.Sun, 26 Apr 2026 00:00:00 GMThttps://mureo.io/blog/strategy-driven-vs-metric-driven/https://mureo.io/blog/strategy-driven-vs-metric-driven/Why metric optimization alone misallocates spend, what lives in STRATEGY.md, and a worked example where two accounts with identical numbers require opposite actions.Fri, 24 Apr 2026 00:00:00 GMThttps://mureo.io/blog/threat-model-ai-agents-ad-accounts/https://mureo.io/blog/threat-model-ai-agents-ad-accounts/Where ad-ops AI agents can be exploited — prompt injection, credential exfiltration, unbounded mutations — and the four mechanisms mureo uses to contain the blast radius.Wed, 22 Apr 2026 00:00:00 GMThttps://mureo.io/blog/ai-agents-misdiagnose-cpa-spikes/https://mureo.io/blog/ai-agents-misdiagnose-cpa-spikes/Why naive threshold alerts on ad cost-per-acquisition fail at the point they are most needed — and the three mechanisms mureo uses to fire only on signal.Sun, 19 Apr 2026 00:00:00 GMT